What are NFTs? Well they are more than a gimmick or even an art sale. They are a chance for brands to sell more products, build brand awareness and loyalty, and gain new customers. NFTs hit mainstream. While a few brands have explored selling NFTs, the thought of selling NFTs can be overwhelming for brands due to cryptocurrency, minting, and custody. Brands need solutions for NFTs similar to Stripe for PCI, to transact on their site without overwhelming customers with crypto.