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What is SUBTA?

The Subscription Trade Association, or SUBTA, is the knowledge hub for dedicated companies and individuals that want to grow their businesses, expand their network, learn more about the industry’s best practices, and move the needle in subscription commerce.

SUBTA powers many learning and networking events, such as the world’s largest DTC subscription conference, SubSummit..

What is a merchant?

SUBTA refers to direct-to-consumer subscription businesses as merchants.

What is a supplier?

SUBTA refers to the B2B companies that help merchants as suppliers.


I don’t remember my login. How do I get into my account?

Please contact, and a member of our team will be happy to assist with accessing or updating your account.

Can my team share one login?

While only one membership (Subscription Member or Resource Partner) is needed per company, each individual needs their own login. 


How can I connect with other subscription professionals online?

Connect with the rest of the subscription industry through the SUBTA Slack channel. It’s free!

Where can I meet my peers in person?

The best and only place to meet everyone in the subscription industry is SubSummit, the world’s largest event dedicated to subscriptions. From entrepreneurs who have yet to launch their businesses to some of the biggest brands’ CEOs, you will meet your next bestie, mentor, and partner at SubSummit. Learn more.

I’m a vendor, how can I showcase my products and services to DTC brands?

Take advantage of all our B2B opportunities today! Whether it’s a blog submission, a webinar, or a newsletter highlight, there are countless ways to make an impression on the 2,000+ DTC businesses that turn to SUBTA for information. Check it out!


What is SubSummit?

SubSummit is the largest networking conference in the subscription space. Each year, thousands of e-commerce and subscription professionals meet up to share their successes, challenges, and lessons learned. The event welcomes ALL types of subscription companies, whether it’s streaming services, subscription boxes, memberships, or even digital subscriptions, there’s room for everyone to grow and learn at SubSummit.

The conference lasts three days and is filled with opportunities to meet industry leaders, access exclusive consumer data, and become part of the subscription community.

SubSummit is the host of the most prestigious awards ceremony in subscription: The Cube Awards, which honors the best businesses in the industry through 16 different categories, including Best Subscription Box, Best Customer Experience, Best Marketing Campaign, and more.

Be a part of the conversation at SubSummit!

Who attends SubSummit?

Everyone who is passionate about making consumers’ lives better and easier is welcome at SubSummit. CEOs, COOs, marketers, influencers, and reporters of all walks of lives attend this event to discover what the future holds for the industry while learning from the past.