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Are Memberships the Future of Loyalty Programs?

26 min March 15, 2022

You’re not alone - the massive success of Amazon Prime has prompted many brands to rethink the structure of their existing loyalty programs. While points-based programs were once ubiquitous, moving forward, loyalty programs will look a lot more “Prime-like”. Paid VIP-style subscriptions provide brands with a more predictable source of recurring revenue and in turn, customers receive more value, and thus become more engaged, use the programs more frequently, and ultimately spend more money. From Prime to Alibaba, to Restoration Hardware, to Instacart, the numbers back it up. Join this panel of experts from all angles of this topic to learn how you too can build a successful fee-4-vip membership loyalty program.