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18 min November 3, 2021

Nielsen reports that in 2015, brands with a commitment to sustainability grew 3x faster than those without. Conscious consumerism is a trend led by millennials, and many of those same buyers are the ones leading the way in subscription commerce. Thirty-thousand consumers surveyed by Nielsen in 60 countries said they are willing to pay more for eco-conscious goods and services. Simply put, conscious consumerism is a rapidly growing trend in business. Learn more about it’s importance, advice on incorporating sustainability and social good, and marketing to the conscious consumer.