In 5 years of operating Bulu Box, we’ve come to understand the subscription commerce customer. In 2016, we even began creating Turnkey Subscription Box Solutions for clients which include Fortune 500 companies. In this presentation, I discuss the data component of a sample box, and how to keep customers interested with surprise, delight, and inspiration. Includes a brief case study on a tactic we tried that massively failed and the key insights we learned to grow our company revenue 300% in the last year.