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Evolution of the TV Set and the Connected Home

20 min October 26, 2021

The ways in which brands enter a consumers lives are now limitless. From the fridge door to the front door, our connected homes and even more connected TV sets continue to expand the relationship between the brand and their customers. In this insightful session, Jon Giegengack of Hub Entertainment Research and SUBTA Co-Founder Paul Chambers will dive deep into the convergence of technology and entertainment and discuss how viewers find, choose, and consume content.