From the Oscars to Oprah Magazine to celebrity weddings, Patricia Callwood has mastered the craft of PR exposure. In this session moderated by Jill Lodato of Kids Baking Club, Patricia will share how she has helped gain exposure for her subscription box, True Serenity Tea. Hear first hand how she got started and continues to build her audience today using organic and non organic marketing strategies and how she has been able to land in different publications and events.