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Like a Fine Wine: How Winc’s Influencer Partnership Program Has Matured Into a Robust Customer Acquisition Channel

18 min October 26, 2021

Eric Miller, Senior Manager, Partnerships & Influencer Marketing at Winc, will sit down with Cristy Garcia, VP of Marketing at Impact, to discuss how he’s deployed partnership automation technology to measure ROI, amplify content creation, and inform product strategy through the influencer channel. Winc’s program includes creators of all audience sizes– but managing partnerships with micro and nano creators at scale has helped them unlock surprising insights and boost customer acquisition.