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SOCIAL & THE ART OF THE INFLUENCER

15 min November 3, 2021

Joel Beckett will talk through the nitty-gritty of what it takes to run a successful influencer marketing campaign on YouTube and other platforms. He’ll cover how to set your objectives and expectations for a campaign, the difference between brand advocacy and brand voice, and how to respect a creator and his or her audience. He’ll talk about how to effectively leverage your success in the space, and break down the key factors that separate great ​influencer campaigns from average ones.