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Subscription Commerce and the Punk Rock Allegory – Voting with Your Feet

25 min December 30, 2021

Subscription Commerce has arrived. Many industries are in the midst of being disrupted while entirely new categories of subscription services have emerged in the form of subscription services. In this 30 minute talk, Dan Burkhart, CEO of Recurly will discuss the seven forcing functions that gave rise to the natural advent of Subscription Commerce and why it has such powerful appeal across so many vertical industries. By understanding the seven fundamental forcing functions and trends that emerged to ignite the Subscription Commerce category, you will gain a stronger appreciation for how your business needs to re-invent it’s thinking and approach to create a massively compounding annuity revenue stream from your offering. Dan Burkhart Co-Founder & CEO, Recurly, Inc.