Triple Win: the opportunity for ad-supported content in an on-demand world
Conventional wisdom tells us that consumers have become used to watching TV without ads and will avoid them at all costs. But free platforms like Pluto TV and the Roku Channel have attracted millions of viewers. And companies like HBO Max, Paramount + and Peacock offer ad-supported tiers as well as ad-free. This session will share data on why the next generation of TV advertising is a potential win for advertisers, content providers, and the viewers themselves.