A recent study revealed that Subscription businesses grew revenues 9 times faster than S&P 500 company revenues, and 4 times faster than US retail sales over 15 consecutive quarters. As entrepreneurs who deliver subscriptions, you are not just running a business; you are the engine behind a whole new economy. One that we call the Subscription Economy. But what does it take to be successful in this new economy? Your business model is anchored on so much more than a recurring fee. It is a whole new way of being, and it upends all traditional operations. Hear more about the essential characteristics of successful subscription businesses.