When Beauty Collides – The BoxyCharm + IPSY Merger and Why It Made So Much Sense
In 2016, an eager entrepreneur named Yosef Martin joined the stage at Subscription Summit to tell his story to success. Surely it was known or at least felt to him at the time, but his company, BoxyCharm would quickly grow into an industry titan. Fast-forward just a few years and BoxyCharm would be acquired by IPSY and continue to pave the path to success in the beauty and lifestyle subscription space. Join BoxyCharm CEO Yosef Martin and IPSY VP of Growth Alessandra Sales as they discuss the past, present, and future of this continuously growing segment.