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WTF is MaxDiff and Conjoint Analysis? (trust us, you want to know)

18 min October 26, 2021

Do you ever wonder if you've priced your subscription right? Maybe your subscribers would be willing to pay more if you just offered another feature/benefit. But which one? And how much more would they be willing to pay? Insert - conjoint analysis. Get feedback directly from subscribers on which features to include in your offers and how to price them to maximize revenue and increase uptake. And once you optimize your offer, you'll want to optimize your marketing strategy. Insert - MaxDiff analysis. Find out why and how some of the most powerful companies are using these methodologies to beat out the competition.