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The Subscription Trade Association Grow Your Knowledge and Network by Joining the World’s Largest Community of Subscription Innovators

Subscription Box

From replenishment to discovery and delight, subscription boxes are a medium for consumers to be introduced to and engaged with a recurring delivery of niche products as part of a marketing strategy and a method of product distribution. Subscription boxes are used by subscription-based ecommerce businesses which follow a subscription business model.

Media and Publication

The original subscription service is the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively. This includes digital media subscriptions as well as print subscriptions.

Digital/Software

Digital subscription businesses provide access to products and technology from a computer or device. Software as a Services (SaaS) also falls into this category. Digital businesses use technology to create new value in business models, customer experiences and the internal capabilities that support its core operations. The term includes both digital-only brands and traditional players that are transforming their businesses with digital technologies.

Subscribe and Save

Subscribe and Save businesses give customers both a one-time purchase option, and the option to “subscribe” to a specific product, receiving it weekly, monthly, quarterly, or even semi-annually, in a specified quantity. Usually, the subscription feature comes with a discount per product, so consumers are incentivised to subscribe.

Streaming ( Video / Music)

Video and music streaming, one of the largest consumers of downstream internet traffic, is a mainstay of most American households today. Streaming subscriptions allow providers to offer on-demand and live viewing/listening capabilities across a multitude of devices and platforms.

Membership

The membership business model invites individuals to pay a recurring fee to access the value an organization creates. It provides the design for different membership levels, revenue sources, marketing activities, events and conferences, and finances.

Community of Leaders

Build new relationships and gain immediate access to industry leaders who are excited to help you meet your personal and professional goals with a SUBTA membership.

Industry Insights, News & Resources

Learn valuable knowledge subscription experts through our video library, up-to-date industry news and exclusive resources. Filled with actionable insights, these tools can help take your subscription to the next level.

Exclusive Interviews

Hear the do's and don'ts of launching, growing and scaling a subscription brand from the industry insiders who have done it themselves. With interviews from top brands like IPSY, My Subscription Addiction, Popsugar and beyond, we help you stay updated on the latest industry trends.

Strengthening the subscription industry alongside amazing brands like these

SubSummit 2023 Speakers Reveal

Discover who will be taking the stage at the world's largest direct-to-consumer subscription conference! The 2023 event will be held in Dallas on May 31 - June 2. Get your ticket now!

Meet the 2023 Speakers

SubSummit The SubSummit Startup Scholarship

Applications to attend SubSummit 2023 for free are now open to all subscription entrepreneurs who are in the pre-launch/startup phase and who have less than 1,000 subscribers.

by SubSummit

Apply Today

Industry Insights The State of Subscription 2022 Annual Report

by SUBTA

Download Today

Subscription News Top 3 Takeaways From Black Friday 2022

by Nadine Ghica and Sabrina Mullens

Read More

SUBTA Studios How to Price Your Subscription Box in 6 1/2 Minutes

by SUBTA Studios

Download Watch Now

B2B Opportunities Get in Front of 2,000+ DTC Companies in Subscription

Learn More

Join SUBTA Slack Expand Your Network with Hundreds of Professionals

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In Case You Missed it ...

SubSummit 2023

Connect with industry leaders, innovators and partners who are driving the rapid evolution of how consumers discover, buy and experience new products.

  • May 31-June 2, 2023
  • Dallas
Get your Tickets

What Our Community is Saying...

SUBTA is more than just an association. This network has positively impacted BattlBox’s marketing and operations and saved us money. SUBTA has connected me with other thought leaders in the space that has led to both knowledge transfer and friendships."

John Roman

Chief Marketing Officer

SUBTA is here to have our back, to host events, to provide good information, to help us make better business decisions, and to help us network with other people in our industry. I would encourage you to join SUBTA. Get involved, be a part of the events, consume the training, and just immerse yourself in the industry and your business will be better for it.

Julie Ball

Chief Marketing Officer

"SUBTA's greatest asset is that they bring together a community of the most knowledgeable folks in the subscription commerce world. Anyone who is anyone in the subscription space is a member of SUBTA. The community alone has helped us shape the direction of the company and helped us stay on top of industry trends and forecasts. A must for anyone serious about their subscription box."

Anthony Coombs

Founder

"I want to say thanks to SUBTA because you're continuing to bring new insights to the way that we do subscriptions and relate to our subscribers."

David Kenneth Houseman

David Kenneth Houseman

Executive Director of Product, Commerce

A Subscription Conference Unlike Any Others

  • Meet 2,000+ Subscription & E-Commerce Professionals

    Whether it's subscription innovators or industry-leading suppliers, the SubSummit community gathers every year to push the space forward, foster partnerships, and celebrate everyone's successes during three days filled with insightful sessions, exclusive networking opportunities, and more!

  • Stay in the Know

    SubSummit is also the one and only place that can grant you early access to the latest edition of the State of Subscription Annual Report, in which SUBTA gives you the blueprint to success for the months and years to come.

  • Take Part in AMAZING Sessions

    Hear from 100+ industry experts who will take the stage in one of FIVE track rooms available to all attendees between May 31 - June 2.

  • Leadership & Growth

    Maximize Your SubSummit Experience

    Take advantage of SubSummit's exclusive programs to maximize your growth in 2023 such as the Pitch Competition, the Hosted Buyer Program, or the Ambassador Program. Learn more at SubSummit.com

Gain valuable insights and lessons learned from subscription industry pioneers

Save Your Seat Today