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The Subscription Trade Association Grow Your Knowledge and Network by Joining the World’s Largest Community of Subscription Innovators

Subscription Box

From replenishment to discovery and delight, subscription boxes are a medium for consumers to be introduced to and engaged with a recurring delivery of niche products as part of a marketing strategy and a method of product distribution. Subscription boxes are used by subscription-based ecommerce businesses which follow a subscription business model.

Media and Publication

The original subscription service is the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively. This includes digital media subscriptions as well as print subscriptions.

Digital/Software

Digital subscription businesses provide access to products and technology from a computer or device. Software as a Services (SaaS) also falls into this category. Digital businesses use technology to create new value in business models, customer experiences and the internal capabilities that support its core operations. The term includes both digital-only brands and traditional players that are transforming their businesses with digital technologies.

Subscribe and Save

Subscribe and Save businesses give customers both a one-time purchase option, and the option to “subscribe” to a specific product, receiving it weekly, monthly, quarterly, or even semi-annually, in a specified quantity. Usually, the subscription feature comes with a discount per product, so consumers are incentivised to subscribe.

Streaming ( Video / Music)

Video and music streaming, one of the largest consumers of downstream internet traffic, is a mainstay of most American households today. Streaming subscriptions allow providers to offer on-demand and live viewing/listening capabilities across a multitude of devices and platforms.

Membership

The membership business model invites individuals to pay a recurring fee to access the value an organization creates. It provides the design for different membership levels, revenue sources, marketing activities, events and conferences, and finances.

Community of Leaders

Build new relationships and gain immediate access to industry leaders who are excited to help you meet your personal and professional goals with a SUBTA membership.

Industry Insights, News & Resources

Learn valuable knowledge subscription experts through our video library, up-to-date industry news and exclusive resources. Filled with actionable insights, these tools can help take your subscription to the next level.

Exclusive Interviews

Hear the do's and don'ts of launching, growing and scaling a subscription brand from the industry insiders who have done it themselves. With interviews from top brands like IPSY, My Subscription Addiction, Popsugar and beyond, we help you stay updated on the latest industry trends.

Strengthening the subscription industry alongside amazing brands like these

Get Featured in the 2022 Holiday Subscription Gift Guide!

Showcase your brand to 100,000+ potential customers this holiday season! Apply today for the chance to be part of the most trusted subscription holiday gift guide in the DTC space.

by SUBTA

Apply Now

SUBTA Lecture Series Optimizing Your Outreach Through Email Marketing

In this second episode of the SUBTA Lecture Series, Marketing Expert Stephanie Ristow, will help you optimize your backend processes to increase your open and click-through rates, and ultimately, your subscriber base. Join us on Wednesday, August 17 at 3pm EST! SUBTA Premium Members can register for free via their membership dashboard.

by SUBTA

Join Premium!

Industry Insights The State of Subscription 2022 Annual Report

by SUBTA

Download Today

Subscription News Meet the NFL’s New Live Streaming Service

by Sabrina Mullens of SUBTA

Read More

Subscription Review KetoKrate

by SUBTA Studios

Download Watch Now

Subscription Insights Why Segmenting Customers is Crucial for Your Subscription Business

by Nadine Ghica of SUBTA

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Picking the Perfect Subscription E-Commerce Platform 2.0

Which e-commerce can best support your company's needs and objectives? Learn more in our exclusive video series! Free for premium SUBTA members.

by SUBTA Studios

Learn More

SUBTA Studios How to Ship Internationally

by SUBTA

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In Case You Missed it ...

SubSummit 2023

Connect with industry leaders, innovators and partners who are driving the rapid evolution of how consumers discover, buy and experience new products.

  • May 31-June 2, 2023
  • Dallas
Get your Tickets

What Our Community is Saying...

SUBTA is more than just an association. This network has positively impacted BattlBox’s marketing and operations and saved us money. SUBTA has connected me with other thought leaders in the space that has led to both knowledge transfer and friendships."

John Roman

Chief Marketing Officer

SUBTA is here to have our back, to host events, to provide good information, to help us make better business decisions, and to help us network with other people in our industry. I would encourage you to join SUBTA. Get involved, be a part of the events, consume the training, and just immerse yourself in the industry and your business will be better for it.

Julie Ball

Chief Marketing Officer

"SUBTA's greatest asset is that they bring together a community of the most knowledgeable folks in the subscription commerce world. Anyone who is anyone in the subscription space is a member of SUBTA. The community alone has helped us shape the direction of the company and helped us stay on top of industry trends and forecasts. A must for anyone serious about their subscription box."

Anthony Coombs

Founder

"I want to say thanks to SUBTA because you're continuing to bring new insights to the way that we do subscriptions and relate to our subscribers."

David Kenneth Houseman

David Kenneth Houseman

Executive Director of Product, Commerce

SUBTA Resource Partners

Discover More

  • Read More Articles

    From the latest industry news to behind-the-scenes interviews with the top brands, our blog is filled with articles to keep you up to date on all things subscription.

  • Exclusive Discounts

    Increase revenue and efficiencies at your subscription with the support of new suppliers. Our resource partners provide dozens of exclusive discounts designed just for SUBTA members.

  • Watch

    Watch More Videos & Live Streams

    Gain valuable insights on everything from customer retention to acquisition, fulfillment best practices, operations optimization and so much more.

  • Attend More Events & Conferences

    Attend More Events & Conferences

Gain valuable insights and lessons learned from subscription industry pioneers

SUBTA is an ever-growing community of innovators, entrepreneurs, thought leaders and dedicated teams that are eager to scale their businesses and catalyze the subscription industry. Sound like you?

Join SUBTA today