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The Subscription Trade Association Grow Your Knowledge and Network by Joining the World’s Largest Community of Subscription Innovators

Subscription Box

From replenishment to discovery and delight, subscription boxes are a medium for consumers to be introduced to and engaged with a recurring delivery of niche products as part of a marketing strategy and a method of product distribution. Subscription boxes are used by subscription-based ecommerce businesses which follow a subscription business model.

Media and Publication

The original subscription service is the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively. This includes digital media subscriptions as well as print subscriptions.

Digital/Software

Digital subscription businesses provide access to products and technology from a computer or device. Software as a Services (SaaS) also falls into this category. Digital businesses use technology to create new value in business models, customer experiences and the internal capabilities that support its core operations. The term includes both digital-only brands and traditional players that are transforming their businesses with digital technologies.

Subscribe and Save

Subscribe and Save businesses give customers both a one-time purchase option, and the option to “subscribe” to a specific product, receiving it weekly, monthly, quarterly, or even semi-annually, in a specified quantity. Usually, the subscription feature comes with a discount per product, so consumers are incentivised to subscribe.

Streaming ( Video / Music)

Video and music streaming, one of the largest consumers of downstream internet traffic, is a mainstay of most American households today. Streaming subscriptions allow providers to offer on-demand and live viewing/listening capabilities across a multitude of devices and platforms.

Membership

The membership business model invites individuals to pay a recurring fee to access the value an organization creates. It provides the design for different membership levels, revenue sources, marketing activities, events and conferences, and finances.

Community of Leaders

Build new relationships and gain immediate access to industry leaders who are excited to help you meet your personal and professional goals with a SUBTA membership.

Industry Insights, News & Resources

Learn valuable knowledge subscription experts through our video library, up-to-date industry news and exclusive resources. Filled with actionable insights, these tools can help take your subscription to the next level.

Exclusive Interviews

Hears the do's and don'ts of launching, growing and scaling a subscription brand from the industry insiders who have done it themselves. With interviews from top brands like IPSY, My Subscription Addiction, Popsugar and beyond, we help you stay updated on the latest industry trends.

Strengthening the subscription industry alongside amazing brands like these

Featured Article Unboxing Splendies: CEO Anthony Coombs on Gender Collaborations & Race in the Subscription World

Splendies has achieved 95% customer satisfaction, a stat that's virtually unheard of in this industry. Learn about the founder's journey and his relentless dedication to great customer service.

By Jennifer Cline of SUBTA

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Subscription News Google Hints at Alternative Subscription Plan to Generate More Revenue from Fitbit Users

Google hints at an alternative subscription plan for Fitbit users, which it may use to generate more subscribers and revenue.

by Jackson Reynosa of SUBTA

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Exclusive Premium Perk Picking the Perfect Subscription E-Commerce Platform

Which subscription e-commerce platform should I use for my company? Find out in our new miniseries!

Learn More

Subscription News Hyundai Enters the European Market with Car Subscription Service

Read about Hyundai's recent subscription service launch in Europe. Changing consumer trends are increasing the popularity of this model.

by Nadine Ghiran of SUBTA

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No Excuses
with Chris G

SUBTA Chairman Christopher George works directly with entrepreneurs and subscription innovators one on one to identify new opportunities to improve your brand.

Watch Episodes

IPSY’s VP of Growth, Alessandra Sales, Shares Subscription Marketing Tips and Tricks.

Hear marketing techniques that helped IPSY become an $800-million monthly makeup subscription.

Watch Now

The Evolution of Meal Kits and COVID’s Impact on the Market

We’re taking a deeper look at this ever-changing industry and how the pandemic has impacted subscription meal services.

Written by MealFinds

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5 Ways an E-Commerce Fulfillment Service Partner Can Gain You Repeat Customers

It’s essential to deliver a robust customer experience from discovery to product delivery that builds customer loyalty and leads to repeat purchases.

Written by Jessica Barfield

Read More

In Case You Missed it ...

SubSummit 2021

Connect with industry leaders, innovators and partners that are driving the rapid evolution of how consumers discover, buy and experience new products.

  • September 21-23, 2021
  • Dallas, TX & Virtual
Join the Waitlist

What Our Community is Saying...

SUBTA is more than just an association. This network has positively impacted BattlBox’s marketing and operations and saved us money. SUBTA has connected me with other thought leaders in the space that has led to both knowledge transfer and friendships."

John Roman

Chief Marketing Officer

SUBTA is here to have our back, to host events, to provide good information, to help us make better business decisions, and to help us network with other people in our industry. I would encourage you to join SUBTA.Get involved, be a part of the events, consume the training, and just immerse yourself in the industry and your business will be better for it.

Julie Ball

Chief Marketing Officer

"SUBTA's greatest asset is that they bring together a community of the most knowledgeable folks in the subscription commerce world. Anyone who is anyone in the subscription space is a member of SUBTA. The community alone has helped us shape the direction of the company and helped us stay on top of industry trends and forecasts. A must for anyone serious about their subscription box."

Anthony Coombs

Founder

SUBTA Resource Partners

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  • Read More Articles

    From the latest industry news to behind-the-scenes interviews with the top brands, our blog is filled with articles to keep you up to date on all things subscription.

  • Exclusive Discounts

    Increase revenue and efficiencies at your subscription with the support of new suppliers. Our resource partners provide dozens of exclusive discounts designed just for SUBTA members.

  • Watch More Videos & Live Streams

    Gain valuable insights on everything from customer retention to acquisition, fulfillment best practices, operations optimization and so much more.

  • Attend More Events & Conferences

    Attend More Events & Conferences

Gain valuable insights and lessons learned from subscription industry pioneers

SUBTA is an ever-growing community of innovators, entrepreneurs, thought leaders and dedicated teams that are eager to scale their businesses and catalyze the subscription industry. Sound like you?

Join SUBTA today