What the 78th Golden Globes Taught Us About Hollywood Streaming
SUBTA outlines what the 2021 Golden Globes Award Show means for the streaming industry. Spoiler alert: Hollywood is evolving.
Knowledge
How SnackNation Pivoted to Survive & Double in the Face of the Crushing Pandemic Economy
Learn more about Caroo, the product of a full pivot initiated by Snacknation, a subscription box business, in the middle of the pandemic.
What 1 Billion Unique Newsletter Opens Means for The New York Times’ Subscription Strategy
The New York Times utilizes its newsletter readership numbers to acquire more subscribers. Learn more about its strategy.
Predictive LTV UA Optimization — What Does it Mean, and Why Will it Soon Not Be Just a Big-Brand Game?
LTV based optimization is what makes acquiring valuable users at scale feasible. As demand grows, end-to-end external solutions emerge.
Consumer Behavior During COVID-19
Data is emerging to help businesses understand consumer buying trends during the pandemic. This report found a pattern in three crucial aspects of marketing
Recurring Success: Exploring Subscription Payment Trends
It seems there’s a subscription service for everything these days — and consumers are taking full advantage. Here's where the subscription industry stands.