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What the 78th Golden Globes Taught Us About Hollywood Streaming

SUBTA outlines what the 2021 Golden Globes Award Show means for the streaming industry. Spoiler alert: Hollywood is evolving.

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How SnackNation Pivoted to Survive & Double in the Face of the Crushing Pandemic Economy

Learn more about Caroo, the product of a full pivot initiated by Snacknation, a subscription box business, in the middle of the pandemic.

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What 1 Billion Unique Newsletter Opens Means for The New York Times’ Subscription Strategy

The New York Times utilizes its newsletter readership numbers to acquire more subscribers. Learn more about its strategy.

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Predictive LTV UA Optimization — What Does it Mean, and Why Will it Soon Not Be Just a Big-Brand Game?

LTV based optimization is what makes acquiring valuable users at scale feasible. As demand grows, end-to-end external solutions emerge.

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Consumer Behavior During COVID-19

Data is emerging to help businesses understand consumer buying trends during the pandemic. This report found a pattern in three crucial aspects of marketing

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Recurring Success: Exploring  Subscription Payment Trends

It seems there’s a subscription service for everything these days — and consumers are taking full advantage. Here's where the subscription industry stands.

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