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The 2020 Holidays, The Season for Subscription

‘Tis the season for subscriptions. This holiday season will be different from anything we’ve ever experienced. Whether you are a consumer, a subscription business or a supplier, 2020 forced everyone to adapt. Here at SUBTA, we believe subscription businesses are not only the future, but […]

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Celebrating the Subscription Industry’s Best: The 2020 SUBTA Cube Awards

In a year full of unexpected events, the subscription community still found a way to gather (virtually, that is) and recognize some of the best in the business at the 2020 SubSummit. Each year, the subscription community gathers at SubSummit, the world’s largest subscription conference, […]

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The Tricks to Higher Lifetime Value and Lower CPA in 2020

As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate, and influencer marketing being just a few. You may be swimming in new customers from these channels in 2019, but the question remains – will these customers […]

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Capturing and Keeping Subscription Customers: Tips from a Payment Processor

Contributed by Gold SUBTA Resource Partner, Segpay Capturing and Keeping Subscription Customers Tips from a Payment Processor Retaining customers for the long haul is what makes the subscription-based billing business profitable. Recurring revenue is what gives subscriptions their power but, as we know, that comes […]

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Offering the Total Holiday Package: Four Ways to Keep Customers Beyond the Season

Contributed by Bronze SUBTA Resource Partner, Segpay The holiday season has officially hit, and it’s already beginning to look a lot like Christmas.  Merchants are hoping this year’s sale predictions are on target. According to eMarketer’s 2019 forecast, the total U.S. holiday retail sales will […]

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Keep Your Negative Option Approach Positive

Contributed by Alliant, a Platinum SUBTA Resource Partner   For most experienced marketers, negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals today are enjoying a renaissance. Auto-renew offers are being used in emerging […]

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