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2022 Holiday Subscription Gift Guide

Applications Are Closed

Discover more than 200 subscription brands that make the perfect holiday gift on October 9.

See Guide Preview

The Gift That Keeps on Giving

82% of the people who were gifted a subscription box in the past ended up subscribing to it themselves.

Per an Attest survey conducted by SUBTA

65.5% of consumers are likely to gift a subscription this year.

Per an Attest survey conducted by SUBTA

"Boxes make the best gifts!"


"I love gifting AND getting sub boxes for presents :) Such a fun treat! So many awesome ones to choose from."

Jenelle Peterson

President & Co-Founder

Frequently Asked Questions

  • When are submissions due?

Applications must be submitted by September 25 at 11:59pm EST.

  • I entered my email address because I don’t have time to fill out the form now. What’s next?

Thanks for taking the time to do that! Our membership specialist, Shawnie, will reach out to you in the next few business days to submit your application on your behalf. Be on the lookout for her email!

  • Does my business need to be a subscription to be featured?

The Subscription Trade Association prides itself on highlighting the brands that are leveraging the subscription business model to engage with their customers and enrich their lives. For that reason, the Holiday Subscription Gift Guide only features subscription-based companies. However, you may already have a subscription component without even knowing about it! Find out if you belong in one (or more) of the six segments of the subscription industry.

  • When will I know if my business is featured on the guide?

A member of the SUBTA team will directly reach out to you to let you know if your company has been selected to appear on the 2022 SUBTA Holiday Subscription Gift Guide.

  • Do I need a holiday-themed box to submit my products?

Holiday-themed boxes are encouraged but not mandatory in order to be featured on the guide.

  • What is SUBTA Premium and do I need to be a member to appear on the guide?

SUBTA Premium is an annual membership available to all the subscription innovators who want to launch, grow, and scale their businesses. SUBTA Premium Members have access to the latest industry and consumer data, exclusive lecture series led by leaders in the space, and a network filled with hundreds of subscription business owners who are eager to connect, share their experiences, and learn from one another.

You do not need to be a SUBTA Premium Member to appear on the guide. However, SUBTA Premium Members are favorited to be featured and get an enhanced listing as well. Want to take advantage of this perk? Join SUBTA Premium today!

  • I’m interested in shipping my box to SUBTA Studios, does it need to be filled or empty?

Full boxes sent to SUBTA Studios will have the chance to be featured in an upcoming Subscription Review episode or social promotions for the holiday gift guide. However, you are not required to fill yours if you elect not to.

  • When will the guide be published?

The full guide will be released on October 9, 2022, in honor of the very first International Subscription Day.