As consumer shopping online and e-commerce sales are increasing, concerns surrounding packaging waste are also at an all-time high, and some of the best subscription businesses are under heavy scrutiny.
The packaging’s impact on the environment is growing and it’s time — if you haven’t already — to turn your subscription into an eco-friendly business. According to the Supply Chain Solutions Center, more than 90% of packaging waste goes into landfills or stays out in the open.
Take a look at three reasons why using eco-friendly packaging can be beneficial for your business.
1. Decrease Your Carbon Footprint
An extreme amount of methane and carbon dioxide is released into the atmosphere when you produce cardboard, plastic, and paper materials.
Your business can decrease its carbon footprint by using environmentally sensitive methods and choosing green packaging. Using eco-friendly shipping boxes reduces a company’s environmental footprint over time by creating a circular economy, which extends the lifecycle and usability of its packages by using 100% recyclable materials and/or optimizing the production process.
2. Show Off Your Values
Consumers care about the environment, and they want you to as well. At SubSummit 2021, Dane Baker of EcoCart revealed that nearly 70% of consumers check if a brand is sustainable before making a purchase. Moreover, more than 90% want to support brands that take climate actions.
Showing your subscribers and your target audience that you care about issues pertaining to the environment will help you increase your acquisition and retention rates. It will also help you set yourself apart from the competition if you use recyclable materials that can be repurposed into other products!
3. Smaller Packaging Cuts Down Cost
Shipping eco-friendly packages is actually cheaper for your business. Why? Because you’d be using less raw materials to produce your boxes, which would reduce the size of your packages, drastically cut down shipping costs, and save you some money on transportation.
Looking for more ways to grow your brand? Discover the latest trends on how subscription businesses can expand by attending SubSummit!
