It’s 2017, and there always seems to be something new popping up in the marketing world — some new way to connect with customers.
We can’t predict the future, but we sure can anticipate shifts in marketing efforts and ensure that our brands are headed in the right direction. So, what trends should you be paying close attention to?
- live videos
- micro-influencers
- ephemeral content (think Snapchat Snaps and Instagram Stories)
- direct messages and private chats
Companies of all sizes can take advantage of these marketing trends. Learn more here.