Skip to main content

The Battle Between Personalization and Consumer Privacy

Most businesses understand that personalized marketing is a powerful tool for helping us create unique customer experiences.

But, how do we leverage personal information when consumers are often reluctant to give it to us? There’s always news of security breaches, and people are becoming less willing to submit their data to retailers or organizations. To overcome this, we need to reassure customers that their data is protected at all costs. According to a MediaPro study, survey results showed that less than 30% of retail employees could identify best practices for data security. 

Once we successfully offer that peace of mind that their valuable, private data is safe in our hands, then we’ll be able to optimize our marketing efforts and offer even more personalized experiences.

Read more here.