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Are You Using Big Data?

Everyone should be taking advantage of big data.

  1. Why does going to bed before midnight matter?
  2. What is the most common time for runners to run?
  3. What do AI and Big Data have in common

Let’s start with #3. Data is the fuel that AI requires to learn and help marketers better understand their prospects’ needs. Each year, the amount of data we produce doubles, and it is predicted that within the next decade there will be 150 billion networked sensors (more than 20 times the people on Earth). This data is instrumental in helping AI devices learn how humans think and feel, accelerates their learning curve and allows for the automation of data analysis, as shared by Bernard Marr.

This is why companies like Under Armour purchased MapMyFitness.  If they understand when, where and how long people run, they can better engage with their audience when it matters most. Forbes contributor Richard Kestenberg provides a strong case for data and examples of how marketers are using data to deepen customer relationships and offer products timed to their needs.

Q1.People who crawl into bed before midnight get an extra 28 minutes of deep sleep, on average.
Q2. 6 PM on a Saturday or Tuesday.

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