Data-Driven Discovery
Featuring: Paul Jarrett, Co-Founder/CEO, Bulu Box
Event: Subscription Summit 2017, Austin, Texas
Viewing time: 19m
In 5 years of operating Bulu Box, Paul Jarrett has come to understand the subscription commerce customer. In 2016, he even began creating turnkey subscription box solutions for clients which include Fortune 500 companies. In this presentation, Paul discusses the data component of a sample box, and how to keep customers interested with surprise, delight, and inspiration. Includes a brief case study on a tactic that was tried but massively failed and the key insights they learned to grow their company revenue 300% in the last year.
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