MTV was looking for “smart partners that could help facilitate unconventional ways to ramp up VMAs viewership,” and FabFitFun answered the call.
FabFitFun, a seasonal subscription service that delivers beauty, fashion and fitness products to your door, teamed up with MTV to create an exclusive VMA-themed box. The curated package was FabFitFun’s first-ever co-branded box and was reserved for a select group of influencers, such as Lo Bosworth and Jamie Lynn Spears, and a few lucky fans. Between celebrity-posted “unboxing” videos, products inspired by MTV’s Moon Man and a wide range of viewers, both companies hope this will generate a lot of hype not just around the event but also the brands.
“For MTV, this is an opportunity for them to reach an audience in an extremely contextually-relevant way. Media and TV companies are constantly looking for new ways to drive home their brand to consumers, especially young ones that might not be watching as much TV,”said Bryan Silverman, manager of strategic partnerships and business development at Crowdtap.
Read more here.