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The Front Porch: Fifteenth Edition

November 8, 2017

7 takeaways from our Bulu Box Power Hour


We were thrilled to have Bulu Box’s CEO, Paul Jarrett, lead our live webinar about customization last week! In case you missed it or just feel like diving into his insights again, you can watch the session online here or download the transcript!

Be sure to tune in at the following times to hear hot topics such as:

“We spent a ton of money to learn what it means to ‘build your own Bulu Box.” Did it work? Watch here.


Do you have a clear picture of the tradeoffs your subscribers will make in terms of personalization, price and quality? Paul shares the Bulu Box personalization spectrum demonstrating brand specific tradeoffs. Watch here.


“My big takeaway: don’t mess up like we did …”
Watch here.

Our key takeaways

  1. Understand what you’re promising customers.
  2. Test, test, test.
  3. Words matter: personalized, customized, tailored…
  4. Let your end goal be your guide, not just churn.
  5. Don’t try to be something you’re not.
  6. Good. Fast. Cheap. Pick two.
  7. Customer surveys don’t always equal subscriber sales.

The SUBTA team

Did You Know?

The number of reviews Pura Vida Bracelets brought about in just one year thanks to Yotpo, the leading user-generated content marketing platform. Once Pura Vida incorporated the ratings into their Facebook Ad campaigns, their most successful ad received a 17% CTR and achieved a 255% ROI.

Partner Spotlight

Thill, a leading and innovative fulfillment company founded in 1959, is both a Partner and a SUBTA Advisory Board Member! Their team cares deeply about box companies’ success which is why they offer a full spectrum of services — such as order fulfillment, warehousing, order management, analytics and customer care — that help make your campaigns more profitable. We’re thankful to have such a great company on board!

Bonus: Thill just launched a brand new website! Check it out here.


SubCom 2017

November 14-15: SUBTA co-founders, Michelle Lange and Chris George, are speaking at the SubCom 2017! Topics include reducing friction and maximizing recurring revenue throughout the member lifecycle.

Use the code SPKR to receive 35% off your ticket!  REGISTER HERE

SubCom speaker Denice Sakakeeny shares three ideas to keep in mind when running a subscription business. READ MORE

Celebrate: Today is National Philanthropy Day

November 15: Bulu Box gives incarcerated people a second chance, The Wordy Traveler creates a better life for women and Gentleman’s Box employs STEPS Services team members to help pack boxes. These are three of many companies who emphasize the importance of giving back. Hear from these subscription box leaders who celebrate doing good by means of good business each and every day. REGISTER HERE

The 2018 Subscription Summit

May 30 – June 1: The SubSummit connects today’s industry leaders, innovators and partners that are driving the rapid evolution of how consumers discover, buy and experience new products. Join your peers as we all learn and network in Denver in May 2018.

Super early bird pricing is available until October 31.