After receiving her first subscription box, Birchbox, Lisa Cadman soon fell in love with subscription shopping. This led her to investigate other boxes to try. When her research turned up nothing, she decided to create a website devoted to identifying and reviewing the myriad boxes that started popping up. Turns out, there were plenty of other consumers interested in hearing what the various subscription boxes contained.
Learn more about Cadman’s journey to subscription authority and leading businesswoman in this article: