A new food-centric influencer marketing platform, Jupiter, officially launched on September 19.
The platform allows influencers to generate recurring revenue while building communities through storefronts that offer their recipes, grocery lists, and curated content.
Read on to learn more about Jupiter’s offering, how it supports the ever-growing influencer marketing industry, and how subscription brands can leverage influencer marketing.
Jupiter’s Influencer Marketing Platform is “Creator-First”
Jupiter’s platform gives influencers a new way to engage with their followers and generate revenue.
Through a personalized “storefront,” over 60 influencers who are currently featured on Jupiter can share original recipes and grocery lists online that can be monetized, per the press release.
“Creators can earn recurring revenue for their work, and engage their community of followers while home cooks can follow as many creators as they’d like, knowing that every recipe they’ve shopped for directly compensates the creators for the content they consume,” stated Chad Munroe, Co-Founder & CEO of Jupiter.
How Can Subscriptions Leverage Influencer Marketing?
The influencer marketing industry is predicted to grow to over $16 billion in 2022, according to Influencer Marketing Hub.
Businesses that leverage influencer marketing campaigns earn close to $6 for every dollar spent, according to data The Agency Creative Group shared with SUBTA.
Jupiter’s offering poses a question for direct-to-consumer brands: How can influencer marketing be leveraged to grow brand awareness?
“When I was introduced to Jupiter, I was thrilled to find that anyone could connect with me over one recipe or multiple recipes,” said Jupiter Co-Pilot Alice Sun in the press release. “I am also able to add value and build a direct relationship with my community by helping them make meal planning easy.”
According to data The Agency Creative Group shared with SUBTA, nearly half of consumers depend on influencer recommendations.
During her SubSummit 2022 session, Cowley explained that working with influencers helps business owners gain a better understanding of their subscriber base.
“The best [customer] insight you can always get is to engage in [your influencer’s] comments… You can pull this information which will help you build a better box and experience,” she said.
Influencers Aren’t ‘One-Size-Fits-All’
With Jupiter’s influencer marketing platform, creators can strengthen their relationships with their followers and introduce them to new products through accessible, curated content on their storefronts.
No matter what size your subscription business is, there is always potential to leverage an influencer and connect with your audience through an authentic promotion.
You want to work with an influencer that connects you to your target audience and existing subscribers rather than pay a creator to act as a salesperson.
Most importantly, find out where you see the highest levels of engagement with your product.
“Engage and diversify your platforms… You have to diversify your platforms to test which one will work best for you and what produces the best results,” Cowley stated at SubSummit 2022.
Key Takeaways:
- Jupiter, a new influencer marketing platform focused on food-related content, officially launched on September 19.
- With Jupiter’s offering, creators can focus on curating content and directly generate revenue from their followers.
- By leveraging influencers, businesses can focus on building new connections with customers and reaching a wider audience.