Eliminate friction, elevate the user experience, design for the journey
Despite how much speed, power and choice you provide online shoppers, they can still experience other pain points. It can be challenging to win over these customers, so it’s important to hone all aspects of the buying process.
Even retail giants are focusing on making online shopping even easier. Last year, Walmart saw 60% of its Black Friday online orders come through mobile devices which was a 50% increase from the prior year.
Discover more ways to leverage user experience here.