Sephora, JustFab and Walmart secured the top three spots in the first-ever Retail Personalization Index.
Sailthru, the leading cross-channel experience management platform, recently ranked top retail brands according to how well they personalize their customer experiences on all channels. The purpose of the ranking is to help identify gaps in retailers’ personalization approaches and examine the relationship between customer satisfaction and retention.
Sailthru hopes this knowledge will help brands drive revenue, reduce churn and boost engagement.
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