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6 Segments of the Subscription Commerce Economy

Category: Events

The subscription commerce economy consists of six segments.

If you are interested in discovering current and upcoming trends that are driving the subscription commerce space, or building valuable relationships with businesses at the forefront of each segment, check out the SUBTA-powered event, Recur.

Recur is the leading direct-to-consumer subscription commerce conference and only event to bring together professionals from all six segments.

Subscription Box

From replenishment to discovery and delight, subscription boxes are a medium for consumers to be introduced to and engaged with a recurring delivery of niche products as part of a marketing strategy and a method of product distribution. Subscription boxes are used by subscription-based ecommerce businesses which follow a subscription business model.


The membership business model invites individuals to pay a recurring fee to access the value an organization creates. It provides the design for different membership levels, revenue sources, marketing activities, events and conferences, and finances.

Media Subscriptions

The original subscription service that is the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively.  This includes digital broadcast subscriptions, print subscriptions, and audio and video streaming subscription services.

Subscribe and Save

Subscribe and Save businesses give customers both a one-time purchase option, and the option to “subscribe” to a specific product, receiving it weekly, monthly, quarterly, or even semi-annually, in a specified quantity. Usually the subscription feature comes with a discount per product, so consumers are incentivized to subscribe.

Digital Subscription

Digital subscription businesses provide ongoing unlimited access to products, media, and technology from any computer or device that has access to a web browser. Digital businesses use technology to create new value in business models, customer experiences and the internal capabilities that support its core operations. The term includes both digital-only brands and traditional players that are transforming their businesses with digital technologies.


Software as a Service is a method of software licensing and delivery model in which software is accessed online via a subscription, rather than bought and installed on individual computers.


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