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Styling Services Make Buying Clothes Online Personal and Popular

Personalized Subscriptions Take Over

Subscription boxes are joining Amazon in taking market share from clothing retailers. “Online subscription services are emerging as a possible risk for incumbents in almost every consumer category and industry as they take at least some share of the market,” the report said.

The long-term relationships of a recurring subscription, or the “forever transaction,” allow companies to collect data and make better decisions about what customers will want over time. The idea is whatever problem a customer is facing—the need to look professional, no time for a trip to the mall—these sorts of styling and subscription services will solve it time and again.


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