Skip to main content

Celebrate Subscription Day
on October 9!

What is Subscription Day?

If you’ve logged onto Netflix, Amazon Prime, or your Peloton profile in the last week, congratulations!

You’re officially part of the subscription community, where convenience and personalization both meet to create the ultimate customer experience.

Whether you are a subscription lover or a subscriptionpreneur, this is your opportunity to celebrate the role subscriptions play in your lives.

The Subscription Day Story

The word “subscribe” is defined as — wait, did you fall asleep already? Come on! We barely even got started! But maybe it’s time to try a different approach…

Sometime in the 1800s is when subscriptions first — allegedly — emerged.

Utilities, insurance, and more have made you part of the subscription community for years!

Believe it or not, there are even subscriptions to manage your subscriptions nowadays!

So why make a day to celebrate subscriptions?

Celebrations are fun, first of all. But they also help us take a step back on what makes life more enjoyable!

Reading a new book every month that is curated to your tastes and delivered to your door is cause for celebration.

Interacting with family or friends who live thousands of miles away with just one click is cause for celebration.

Plopping on the couch after a long day and being able to watch your favorite show on demand is cause for celebration.

Treating your pet(s) with new amazing toys and snacks you don’t have to look for at the store is cause for celebration.

Immersing yourself into a whole other virtual universe is cause for celebration.

Operating the kitchen like a pro through new recipes delivered every month is cause for celebration.

Now do you see why subscription day is a thing?

How to Celebrate the FIRST-EVER Subscription Day

You Run a Subscription BusinessYou Love Subscriptions

Attend SubSummit 2023

Dallas | May 31 - June 2

2,000+ Attendees
5 Track Rooms
Exclusive Workshops
Subscription Expo Hall
And Much More
Learn More

Subta Icon

You Run a Subscription Business

How often do you dedicate time to work ON your business rather than IN it?

In 2023, all you need to set aside is 3 days in the spring to refine your growth strategy and identify new ways to maximize your revenue!

Attend the world’s LARGEST DTC subscription conference, SubSummit, in Dallas to connect with 2,000+ fellow innovators, trusted vendors, and industry experts.

This is the ONLY event dedicated to helping you engage with your customers and enrich their individual experiences with your brand.

In the meantime, have the best holiday season ever!

2022 Holiday Gift Guide Participants

Try Something New!

Find the perfect subscription you never heard of!


Beauty & Personal Care
BIPOC Community
Food & Beverage
Kids & Education
And More!
Discover New Subscriptions

Subta Icon

You LOVE Subscriptions

Are you looking to try new subscription products/services?

Check out the 2022 SUBTA Holiday Subscription Gift Guide today and find the perfect gift for your close ones — or yourself!

With 10+ categories and 250+ brands to choose from, you can be sure to discover subscription products you never even dreamt of, so don’t miss out!

Happy #subscriptionday

Spread the Word!
Use #subscriptionday