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Celebrate Subscription Day
on October 9!

What is Subscription Day?

If you’ve logged onto Netflix, Amazon Prime, or your Peloton profile in the last week, congratulations!

You’re officially part of the subscription community, where convenience and personalization both meet to create the ultimate customer experience.

Whether you are a subscription lover or a subscriptionpreneur, this is your opportunity to celebrate the role subscriptions play in your lives.

The Subscription Day Story

The word “subscribe” is defined¬†as — wait, did you fall asleep already? Come on! We barely even got started! But maybe it’s time to try a different approach…

Sometime in the 1800s is when subscriptions first — allegedly — emerged.

Utilities, insurance, and more have made you part of the subscription community for years!

Believe it or not, there are even subscriptions to manage your subscriptions nowadays!

So why make a day to celebrate subscriptions?

Celebrations are fun, first of all. But they also help us take a step back on what makes life more enjoyable!

Reading a new book every month that is curated to your tastes and delivered to your door is cause for celebration.

Interacting with family or friends who live thousands of miles away with just one click is cause for celebration.

Plopping on the couch after a long day and being able to watch your favorite show on demand is cause for celebration.

Treating your pet(s) with new amazing toys and snacks you don’t have to look for at the store is cause for celebration.

Immersing yourself into a whole other virtual universe is cause for celebration.

Operating the kitchen like a pro through new recipes delivered every month is cause for celebration.

Now do you see why subscription day is a thing?

How to Celebrate the FIRST-EVER Subscription Day

You Run a Subscription BusinessYou Love Subscriptions

Be Part of the 2022 Holiday Subscription Gift Guide

Give a #subscriptionday Discount!


Local & National PR Campaign
Inclusion in Sponsored Social Media Posts Targeting 100,000+ Customers
Inclusion in Email Outreach Targeting 10,000+ Subscription Lovers
And Much More!
Apply Now

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You Run a Subscription Business

Did you know that nearly 70% of consumers are likely to gift a subscription this year? How do you plan on converting them and the millions of gift recipients into lifelong subscribers without draining your marketing budget?

Here’s your chance to solve your problem in one click: Apply to be featured on the 2022 Holiday Subscription Gift Guide!

You’ll be part of the most trusted direct-to-consumer gift guide in the industry and get a chance to showcase your brand to hundreds of thousands of customers who are searching for the perfect holiday gift!

While a preview of the guide is already available, applications don’t close until September 25, so make sure to get your submission in before then.

The guide will launch on October 9, so make sure to include a #subscriptionday discount!

2022 Holiday Gift Guide Participants

Try Something New!

Find the perfect subscription you never heard of!


For Women
For Men
For LGBTQ+ Community
For Kids (0-12)
For Teenagers (13-19)
For Foodies
For Arts & Crafts Lovers
And More!
Discover New Subscriptions

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You LOVE Subscriptions

Are you looking to try new subscription products/services?

Check out the preview of the 2022 SUBTA Holiday Subscription Gift Guide today and find the perfect gift for your close ones — or yourself!

With 10+ categories and 200 brands to choose from, you can be sure to discover subscription products you never even dreamt of, so don’t miss out!

The full guide will be available on #subscriptionday — October 9 — so make sure to bookmark this page to access all the discounts the SUBTA community is ready to give you!

Spread the Word!
Use #subscriptionday