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Subscription Industry Covid Report

Analyzing the Impact of the Coronavirus Pandemic on the Subscription Industry throughout 2020

The Subscription Trade Association (SUBTA) compiled data from dozens of resources to analyze and reflect on the coronavirus pandemic’s impact on the direct-to-consumer subscription industry.

For more than a year, the coronavirus pandemic has influenced almost every aspect of our lives and made significant impacts on our economy. With most people forced to stay home across the world, companies that could provide convenience and comfort experienced a historic growth in 2020.

SUBTA analyzed the industry’s six segments to evaluate how the pandemic affected subscription brands, and what opportunities could be tapped into as a return to normal is expected in the near future.

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The Future of Subscription

According to SUBTA’s Co-Founders

“What happened last year with DTC subscription businesses is not just a phase, it’s a window into the future of the global economy.”

Paul Chambers, SUBTA Co-Founder & CEO


“My prediction is that, by the end of 2022, you will see subscription in every part of our lives.”

Chris George, SUBTA Co-Founder & Chairman


“I feel like every brand out there, in some capacity, can implement some form of subscription within the six segments.”

John Haji, SUBTA Co-Founder