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Target and Bark Box Collaborate In Efforts To Delay Amazon’s Dominance

Target and Bark Box are locking arms.

Not only will this new partnership give Bark Box a chance to expand beyond its subscription roots and have a brick-and-mortar retail presence, but it will also contribute to Target’s efforts of staving off Amazon’s charge.

Amazon is on the move toward dominance, and Target’s new strategy for countering its competitor’s growth is to partner with e-commerce businesses, such as Harry’s (the men’s shaving brand), Casper (a successful mattress startup) and now Bark Box  — the lovable pet subscription box that delivers dog toys, treats and goodies to approximately 200,000 subscribers on a monthly basis.

The market is getting even more competitive with time. Jason Goldberg, senior vice president of commerce and content at SapientRazorfish, says, “This is Target’s way of making sure that it is on the cutting edge of innovation and digital, and is far more economical than making a direct acquisition or building it organically from scratch.”

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