“To thrive in the subscription economy, it’s not enough to slap a low monthly price on a product and call it a service.”
The subscription industry has completely changed the idea of commerce.
To accommodate consumers’ growing expectations, brands are going above and beyond the traditional business model and developing a relationship with customers. They’re finding out who they are, what they search, what they buy and where their time is spent. They’re focusing on the metrics and culture of their brand with the help of new tools and platforms that track behavior.
Companies of all industries, including entertainment, travel, financial, education and farming, are starting to shift to the subscription model.
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