Time Publishing is wholeheartedly embracing the membership model with PetHero and offering perks like 25% off vet bills to go ‘beyond the traditional box’ experience.
Through its various platforms and extensive wealth of data, the major magazine publisher discovered that more than 100 million readers in their system are pet owners and lovers.
PetHero will be a benefits program that combines the delights of a subscription box with the veterinary discounts and other pet-related services.
Read more here.