Long stereotyped as busy and shopping-averse, American men have found time to shop in the whenever/wherever world of eCommerce.
And with this male shopping shift, the eCommerce market has seen a deluge of subscription services. From Bombfell for clothing to Dollar Shave Club for grooming, men now have more options than ever.
In 2011, just around the time when these subscription services were founded, Chicago-based on-demand clothing service Trunk Club was gaining popularity, garnering $11 million in Series A venture capital funding.
Acquired by Nordstrom in 2014, Trunk Club is now a frontrunner in men’s clothing services. The company currently operates eight U.S. stores — called Clubhouses — and has also launched women’s apparel.
PYMNTS recently caught up with Trunk Club’s CMO Linda Bartman to discuss how the company has evolved since its acquisition and where it sees itself in a saturated market.
This article originally appeared on PYMNTS.com. Click here to read the full article.