In the last year, subscription businesses have seen a dramatic increase in acquisitions. How can subscription companies continue to acquire and retain customers with their marketing strategies? SUBTA CEO, Paul Chambers, chats with Jan Chandler of WIland about utilizing the data to make your marketing decisions. This interview will illuminate the best way for companies to get started with the data they already have, what acquisition channels to be investing in, and how you can cultivate a brand-unique audience.