How do you find your target audience, and when you find them, how do you market to them? Go where their attention is! Don't shy away from marketing opportunities. As subscription companies, we need to find audiences who want to be repeat customers. Truly knowing your targeting audience is invaluable. In this episode of No Excuses, Chris George chats with the founder of Flyer Gaming about how to best leverage marketing dollars to spread the word about their custom gaming sets.