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The Resiliency of Subscription Businesses – Friday Live

26 min June 22, 2021

Did you know that subscription businesses have consistently grown 5x to 8x faster than traditional businesses?!This week we chat with Amy Konary, Global VP at Zuora, about the resiliency of subscription businesses over the last year, and how we can best move forward. What are some of the best practices that companies can implement to continue to drive growth, and retention?“The pandemic had a short-term effect. Last year's growth slowed in the first quarter, before returning to pretty much normal by the end of the year. And even during this slowdown, subscription businesses continued to outperform traditional companies by a wide margin.”“In short, growth slowed, but we didn’t see any actual contraction, which is remarkable.”- Excerpts from Zuora’s Subscription Economy Index