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Beyond Representment: Preempting Friendly Fraud

Contributed by Platinum SUBTA Resource Partner, ChargebackHelp Did you know your customers can easily call their bank and receive a refund for any credit card purchase they made from you? At best, they may not recognize the purchase on their bank statement; at worst they’re […]

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Rise of the Subscription Billing Economy: Trends, Challenges, and Solutions

Ownership is a thing of the past. In fact, today’s consumers are less concerned with physical possessions and more interested in experiences. More than half of adults wish they could own less stuff, and 70 percent say that subscribing to products and services releases people from […]

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Capturing and Keeping Subscription Customers: Tips from a Payment Processor

Contributed by Gold SUBTA Resource Partner, Segpay Capturing and Keeping Subscription Customers Tips from a Payment Processor Retaining customers for the long haul is what makes the subscription-based billing business profitable. Recurring revenue is what gives subscriptions their power but, as we know, that comes […]

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Offering the Total Holiday Package: Four Ways to Keep Customers Beyond the Season

Contributed by Bronze SUBTA Resource Partner, Segpay The holiday season has officially hit, and it’s already beginning to look a lot like Christmas.  Merchants are hoping this year’s sale predictions are on target. According to eMarketer’s 2019 forecast, the total U.S. holiday retail sales will […]

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Keep Your Negative Option Approach Positive

Contributed by Alliant, a Platinum SUBTA Resource Partner   For most experienced marketers, negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals today are enjoying a renaissance. Auto-renew offers are being used in emerging […]

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4 Ways to Reduce Churn & Increase Subscription Payments

Contributed by Cashi, a Platinum SUBTA Resource Partner. Increase revenue. Retain members. See growth. It’s critical for merchants to lean into subscription retention strategies. Acquiring a new subscriber can cost four times more than retaining an existing subscriber. Don’t lose your customers due to a […]

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