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3 Tips to Increase Your Subscription Site’s Security

No matter how careful you are, everyone is vulnerable to a cybersecurity attack. In fact, attacks against e-commerce applications are by far the leading cause of breaches in the retail industry.  Now that the entire world is using credit more for contactless payments, it’s very […]

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The Sell-Side M&A Process: As much an art as a science

1: Introduction to the M&A Process There is no cookie-cutter approach or set timeline for the M and A process. Rather there is a set of processes that most transactions follow to optimize the outcome for the seller. This guide will outline the steps of […]

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Keep Your Negative Option Approach Positive

Contributed by Alliant, a Platinum SUBTA Resource Partner   For most experienced marketers, negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals today are enjoying a renaissance. Auto-renew offers are being used in emerging […]

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5 Takeaways from SubSummit 2019 and the Future of Your Business: A Legal Perspective

Contributed by Pasha Law PC, a Gold SUBTA Resource Partner SUBTA hit New Orleans with a bang at its SubSummit Conference and a record number of attendees. Subscription-based businesses from around the world, along with vendors and sponsors, created quite a buzz that could be […]

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Why does my website need to be accessible?

(And what does accessible even mean?) “The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”—Tim Berners-Lee, W3C Director and inventor of the World Wide Web What is website accessibility? An accessible website is one that […]

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Four Contracts for Subscription Based Businesses

Four Contracts Every Subscription-Based Business Should Execute Before Making a Sale (Outside of the Terms of Service) We previously discussed the importance of the clear and conspicuous standard throughout the auto-renewal terms of service for businesses utilizing a subscription-based model. While the terms of service […]

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