The Front Porch: Seventh Edition

September 13, 2017

67% of consumers list bad customer experience as a primary reason for churn, according to analyst Esteban Kolsky

 

We wouldn’t be the businesses we are today without our subscribers. They revolutionize ecommerce, inspire our creative juices and challenge us to design the best products and services possible.

All the more reason to create exceptional customer experiences.

  • A customer-centric perspective is one of Amazon’s 4 secrets to exponential growth
  • SnackNation joins our great speaker lineup for SixPlus – LA which also includes Loot Crate, The Beard Club and soothsayer Robbie Kellman Baxter, author of Membership Economy
  • Learn to quadruple click-through rates on Facebook ads

Cheers,
Michelle Lange, SUBTA Editor

Announcements

Membership offer ends Friday! Only 48 hours left of complimentary content for non-SUBTA members. Monthly fees increase after September 15th. REGISTER HERE

NEW speaker!

SnackNation Chief Marketing Officer, Andy Mackensen, joins our speaker lineup for SixPlus – LA on Oct 12!

Under his leadership, SnackNation has grown into an 8-figure business, and from less than 30 employees to a team of more than 130 in just two years. REGISTER HERE

Video from SubSummit ’17

“The customer experience is more than just fast response times when it comes to emails if something goes wrong. It’s about building a community … being able to develop a relationship with them is really everything.”
— Ella Ozery, Founder & CEO, BarBella Box

Top Stories

Even a lemonade stand can be like Amazon Deepen relationships with subscribers, care about the customer experience and operate on these 4 proven concepts. That’s all there is to it. READ MORE

Keep marketing strategies in check According to Yotpo, Facebook ads with customer reviews and photos have a 4x higher CTR than ads with creative branding. Do your marketing efforts reflect trends like this? READ MORE

Pinpoint pain points The subscription-based electric toothbrush quip is sleek, convenient and a solution to frequently-overlooked issues.
READ MORE

Will restaurant-prepared dinner subscriptions be next? TILLIVERY delivers heat-and-serve meals right to your door. READ MORE

Events

Secrets Of The Best Subscription Box Companies

September 20: Membership Economy author Robbie Kellman Baxter reveals insight on the subscription industry that applies to box companies, supply chain partners, agencies and thought leaders. Don’t miss this live podcast! REGISTER HERE

My Subscription Addiction Power Hour

October 4: Liz Cadman and her MSA Insiders — a panel of 10,000 subscribers — know exactly what subscribers crave in their boxes. Learn from the MSA product evaluation tools during our next webinar.
REGISTER HERE

October 12: SUBTA announces SixPlus, a half-day workshop with top leaders and great innovators. Listen, share and address weak spots to strengthen your business. LEARN MORE

Partner Discounts

Snapfulfil is a cloud warehouse management system that provides critical real-time visibility to your inventory, making you more efficient. Enjoy one free user license with your purchase of a WMS subscription HERE

Think About

of what Hubspot creates for Facebook is video, according to Ryan Bonnici, Director of Social and PR at Hubspot. Decisions are made in milliseconds. Here are some tips to create videos that work.

  1. Don’t bury the lead. Start off with the most compelling part of your message.
  2. Go vertical. If your readers are watching on mobile, shoot it vertically.
  3. Be authentic. Worry less about production and more on the story told with conviction and/or humor.

LinkedIn is also embracing video to help people tell their stories in a new and compelling way. Today they are rolling out mobile app and video support features. Check it out HERE

Job Openings

Thanks for your patience! Our job board is still in the works, but we still wanted to share these great opportunities with you! Looking to fill a position? Send job postings to jamie@subta.com.

B2B Marketing Manager | Cratejoy
The B2B Marketer would own the entire funnel for acquiring new sellers and ensure their successful onboarding to our platform. READ MORE

Senior Software Engineer with Shopify Experience | Cratejoy
As a Senior Software Engineer, you will be responsible for working with the product team, building tools on our platform to provide a … READ MORE

Manager, Events | Loot Crate
As the Manager, Events, you will plan and execute event activations and trade shows in an effort to drive subscriptions and increase brand awareness. READ MORE

Operations and Logistics Analyst | Loot Crate
This person is responsible for the execution of key operations tasks and summarizing analytic performance of our supply chain …  READ MORE

Happy to help.

Email: letstalk@subta.com
Phone: +1-844-333-3603