On June 2, 2022, the industry’s finest gathered at SubSummit to celebrate the achievements of the subscription community during the 2022 SUBTA Cube Awards.
The business awards ceremony — which was founded in 2017 — brings together subscription innovators from all six segments of the industry who strive to enhance the lives of consumers while also fueling their entrepreneurial spirits.
“The Cube Awards is THE biggest night in DTC (direct-to-consumer) subscription,” says Chris Chambers, SubSummit Emcee. “What’s really wonderful is how the community comes together to celebrate individual companies, but also the growth of the entire industry.”
This year, 16 winners were announced during the business awards ceremony in categories ranging from Best Subscription Box to Best Customer Experience at the 2022 SUBTA Cube Awards.
Without further ado, meet this year’s award-winning businesses!
Best Craft/Artisan Subscription
Founded in 1975, Annie’s Creative Girls Club built its subscription box for young girls to encourage self-expression through interactive art projects. Subscribers are sent two boxes per month with crafts that develop skills like painting, stitching, and more!
Best Customer Experience
Launched in 2013, Scentbird delivers a personalized selection of luxury fragrances to more than 250,000 subscribers. The company believes in the ‘power of scent,’ and for individuals to express themselves through a fragrance of their choosing.
“We are now changing the term from service to experience because that’s what needed now in e-commerce. Thank you,” Steven Rivera, VP of Customer Experience, said.
Best Digital Subscription
Launched in 2013, DoorDash provides a range of delivery services from grocery to retail for the convenience of consumers. DoorDash empowers local businesses to easily connect with their customers through its user-friendly technology.
“Thanks everybody for eating food and buying stuff! Enjoy free delivery and sign up for DashPass!” said Max Nimaroff, GM of Subscriber Experience.
Best Food Subscription
“What an honor, thank you all so much. As a meat company, there was a lot at ‘stake’ to be honest,” CEO Ben Spell said with a chuckle.
Best Kids Subscription
Launched in 2014, Bitsbox teaches children to code and build apps through interactive, stimulating projects. Its monthly boxes have different levels for learners with varying skill sets, and each level introduces a new computer science concept!
Best Marketing Campaign
Launched in 2013, Splendies is a monthly subscription box that delivers three stylish, comfy pairs of undies for women with curves. The company has been so impactful and well-loved that its customers had built an online community themselves.
“We do our best to represent bodies of all shapes and sizes, and in a space where the perfect body is celebrated, we’re happy to celebrate the shapes, curves (…) of all bodies out there, thank you!” a representative said.
Best Media & Publication Subscription
Founded in 1851, The New York Times hit 10 million subscriptions in 2022, which was initially a 2025 goal. Through several acquisitions, the media titan is now re-evaluating its goals to match its rapid growth.
“Thank you so much to SUBTA for having us, it’s an honor being here. We’ve learned so much from you all in the past couple of days, it’s been fantastic. This award is really a testament to the work [our team] put in,” Brendan Zarkower, Technical Product Manager, said.
Best Membership Subscription
Launched in 2013, Vinyl Me, Please strives to cultivate a community that is centered around the shared experience of listening to a great record on vinyl.
“Hey, everybody! Just want to express a heartfelt thank you for this award. Really appreciate the acknowledgment by SUBTA,” said Founder Matt Fiedler.
Best New Subscription
Launched in 2021, Entry Envy was founded to create unique, minimalistic signage that identifies your home. The company is proudly woman-owned and strives to produce long-lasting, quality decor.
“Thanks you guys. This is truly the top 5% sitting in this room right now. I said before coming here that this felt like going to my first day of law school, because this is it. It’s amazing. Thank you so much to SUBTA. This is absolutely fabulous. Thank you to Launch Your Box, Sarah has been amazing, and so has The Pink Envelope, thank you all so much!” said Founder Jennifer Colwell.
Best Pet Subscription
Launched in 2021, GPigBox was created to supply guinea pig owners with the items needed to keep their pets “entertained, healthy, and happy!” GPigBox is dedicated to providing quality supplies at an affordable price.
“Oh my gosh. Thank you, SUBTA, for this award. The biggest thanks to my team, Jess and Katy, and a huge thanks to the Launch Your Box family. This is the best thing we ever did for our business,” said Nicole Jenney, Founder of GPigBox.
Best Streaming Subscription
Launched in 1997, Netflix has reached 222 million paid subscribers in more than 190 countries as of this year. The company strives to entertain its audience with quality, ad-free content for a monthly price.
“Thank you all. I’d be remiss if I didn’t thank the Academy, but I should probably thank SUBTA first! Thank you for throwing an awesome conference! I would also be remiss if I didn’t thank Stranger Things, season four. Thank you!” said Max Mautner, Sr. Software Engineer at Netflix.
Best Subscribe & Save
Launched in 2016, All Girl Shave Club was created to enhance the process of shaving for women. The company’s products align with its goal of making the shaving experience luxurious and enjoyable.
“I’m so excited, and I’m really emotional right now! I just want to say: If you would have told me 5 years ago, while I was at my kitchen counter trying to figure out how to make this dream a reality, that I would be here today, I would have said you’re crazy. I’m grateful to be here, I’m grateful for this community, I’m grateful for my husband always standing by me. Thank you!” said Founder Jessica Principe.
Best Subscription Box
“At Hunt A Killer, one of our core values is that we are one. (…) This shows how true that is. Thank you!” said a representative.
Community Choice Award
Launched in 2016, Sparkle Hustle Grow helps female entrepreneurs who are growing their businesses through its monthly subscription box alongside its supportive online community.
“I’m so excited, thank you. On behalf of the Sparkle Hustle Grow community, we accept this award with so much gratitude. Thank you!” said Chief Sparkler Julie Ball.
Social Good Award
Launched in 2015, Truly Free has created safe, non-toxic cleaning products that reduce its environmental footprint. The company is proudly made in Michigan and supports women and children in need through community impact projects.
“What an honor. We started off with a naive belief a decade ago that you could build a company by being good, and I can say now that it’s no longer [just] a belief! I’m grateful to be in a room filled with amazing leaders, thank you,” said Founder Stephen Ezell.
The SUBTA Impact Award
It takes a lot to launch, grow, and scale a subscription business, and it takes even more to find time and help your peers realize their dreams. At SUBTA, it’s our mission to help the space grow, and that’s why we are honored to introduce a new award this year, the SUBTA Impact award.
This year’s Impact Award winner is John Roman, CEO of Battlbox, a company that has won an astounding six Cube Awards.
John Roman has been attending SubSummit since 2017 and is an avid supporter of the SUBTA community.
“I’m not one to usually be at a loss for words, but here I am. SUBTA has built an amazing community where merchants and vendors are willing to share information, and it’s just so cool, and it makes me speechless. Everybody cares, and everybody can win, and it’s just amazing, and I’m just so grateful. Thank you,” said John.
Congratulations to all of our 2022 SUBTA Cube Awards winners!
Do you believe in your subscription business? Nominate it for the 2023 Cube Awards!
Nominate your brand today!