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Capturing and Keeping Subscription Customers: Tips from a Payment Processor

Contributed by Gold SUBTA Resource Partner, Segpay Capturing and Keeping Subscription Customers Tips from a Payment Processor Retaining customers for the long haul is what makes the subscription-based billing business profitable. Recurring revenue is what gives subscriptions their power but, as we know, that comes […]

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Offering the Total Holiday Package: Four Ways to Keep Customers Beyond the Season

Contributed by Bronze SUBTA Resource Partner, Segpay The holiday season has officially hit, and it’s already beginning to look a lot like Christmas.  Merchants are hoping this year’s sale predictions are on target. According to eMarketer’s 2019 forecast, the total U.S. holiday retail sales will […]

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Keep Your Negative Option Approach Positive

Contributed by Alliant, a Platinum SUBTA Resource Partner   For most experienced marketers, negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals today are enjoying a renaissance. Auto-renew offers are being used in emerging […]

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How to Get Content Sites to Notice You

Contributed by Ignite OPM, a Platinum SUBTA Resource Partner Content sites have shifted their sights to performance marketing as a way to generate revenue for their publications. The number of content sites aggressively working on an affiliate basis has more than doubled in 2019. Recent […]

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Who’s in the Box? Engaging Your Subscribers Through Personalization

Contributed by SheerID, a Platinum SUBTA Resource Partner The State of Affairs in the Subscription Box Industry Unless you’ve been living under a rock since 2010, you know that churn is a problem for the subscription box industry. On one hand, box subscription services grew […]

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Scaling Smart: How to Grow Your SubBox Faster than Your Expenses

Contributed by Fusion Fulfillment, a SUBTA Partner Scaling Smart: How to Grow Your SubBox Faster than Your Expenses Photo courtesy of old.startupsecrets.com Good news: your subscription is starting to take off! However, as your customer base grows, so does everything else including your operations, inventory, […]

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