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The Front Porch: Fifth Edition

August 30, 2017

Let’s talk tech!

Could you go about your day-to-day routine without your phone?

The answer is likely no. After seeing how far technology has come, it’s hard to imagine our lives without it. The same goes when running a business. Could you improve your brand without today’s technology? But for as much as we use technology, we don’t always leverage the right tools and concepts as we should. But that shift in focus starts today!

  • Artificial intelligence could be yours for the taking. There are endless possibilities that could transform your business model.
  • How to prevent cyber security threats
  • Join companies like GoPro, Pura Vida Bracelets, Adore Me, Staples, and Hallmark by trusting Yotpo as your user-generated content marketing platform! Tune into the Yotpo Power Hour on September 13!

Heads up, Members and Partners!
Keep your eyes peeled for your Welcome Box this week! Enjoy!

Michelle Lange, SUBTA Editor


Growing your staff? We’ll help spread the word! Send your available positions to, and we’ll feature them on our upcoming job board.

Hurry, non-SUBTA members! Only two weeks of complimentary content remain! Starting September 15th, membership fees will increase. REGISTER HERE

Video from SubSummit ’17

“When I think of data security, it’s that information that you have that, in many cases, you might think “Nobody needs this data. No one would ever attack me. No one knows who I am.” 
— Terry Ray, Chief Product Strategist, Imperva, Inc.

Top Stories

Get ready for Gary Vanyerchuk’s EPIC subbox!
This renowned serial entrepreneur is going back to his roots by launching a subscription service for wines. There are no options, logistics or shipping fees — just the promise that the GaryVee Wine Club will be one heck of an experience. READ MOREThe best way to improve your loyalty program What keeps us coming back to Starbucks despite the prices? They value members’ emotional loyalty, not their frequent purchases.  READ MOREFabFitFun creates hype for MTV’s 2017 VMAs The beauty subbox created its first-ever co-branded box to promote the Video Music Awards. READ MORE

Partner Discounts

Macromark, Inc. is an acquisition, retention and monetization media company specializing in targeted lists. They’ll help you improve your marketing ROI and perfect powerful advertisements to drive your customer acquisiotn program. Enjoy a  free comprehensive media and strategy consultation HERE


Yotpo Power Hour

September 13: Marketing efforts should be driven by customer-powered content which is why more than 200,000 businesses trust Yotpo, a leading user-generated content marketing platform. Learn how to acquire, retain and understand customers during our next webinar! REGISTER NOW

Secrets Of The Best Subscription Box Companies

September 20: In this live podcast, Robbie Kellman Baxter (Membership Economy author, SixPlus-LA speaker) is revealing box companies’ secrets to success, as well as the reasons why they struggle with retention.

October 12: SUBTA announces SixPlus, a half-day workshop with top leaders and great innovators. Listen, share and address weak spots to strengthen your business. LEARN MORE

In The Spotlight

18 boxes just for kids!
In her blog, Moms & Crafters, Menucha Citron Cedar shares her favorite kid-approved boxes that deliver everything from books and clothing to crafts and toys! Check out her list for little ones and get ready to transform playtime! READ MORE

Tech Talk

You: Alexa, I just put on my last razor blade.
Alexa: Would you like me to start your Harry’s subscription back up?

We are not far off from having super personalized, human-like conversations like this with our devices. Originally, smart phones and devices could obey basic commands like: play music, what’s today’s date and call my sister. Thanks to artificial intelligence, these interactions are becoming more complex.

AI is advancing and learning user preferences faster and better than ever. The most exciting part of these developments is that AI is now within reach for businesses, particularly subscription ones. It’s just a matter of embracing the technology and endless possibilities.

Paul Chambers, Head of Technology at SUBTA, believes AI could change the business model for box companies. Don’t think AI and box companies can cross paths? Think again! READ MORE

Think About

Get Away from Your Screen

With all of the data we have at our finger tips, it is easy to become overly reliant on ‘just the numbers’. Thomas Redman’s article title says it all: “The Best Data Scientists Get Out and Talk to People.”

Redman believes great data scientists “know they must understand the larger context, the real problems and opportunities, how decisions makers decide, and how their predictions will be used. Great data scientists know the only way to acquire this smorgasbord of information is to go get it.”

Let’s think of it as creating a data science culture. There’s a big world out there, and when you want to do “detective” data science work, you need to understand the world firsthand. Here are some guidelines for instilling a new data science culture:

  • Take a hard look, in person.
  • Talk to people.
  • Put yourself in another environment.
  • Listen closely.
  • Understand the full context.
  • Do all this in your day-in, day-out work.

This is not something you do once. It’s just what you do every day or at least every week. How do subscription companies do this? For starters, eat your own dog food;)

  • What other boxes might your members subscribe to? Order them.
  • Take phone calls from customers
  • Watch the actual boxes being built and fulfilled
  • Conduct a focus group or a live online session
  • Reach out personally to 5 of your members/month for no other reason than to say hello, thank them for their business and listen

You have to talk to people. See the world thru their eyes.

Get out there: Listen. Learn. Repeat.

Happy to help.

Phone: +1-844-333-3603