The Front Porch: Third Edition

August 16, 2017

It’s all about the user experience.
Let’s talk user experience! There are many moving parts to consider when growing a subscription business, but one aspect we should continuously focus on is the quality of our shoppers’ experience with our brand. Key takeaways today:

  • Subscription marketing author, Anne Janzer, shares the importance of nurturing subscribers’ experiences. Tune into our live podcast on Aug. 23!
  • How to eliminate roadblocks in the buying process
  • Is your box considered a luxury item?

Have a burning question? Need answers? Send your queries to michelle@subta.com! We’re here to help!

Cheers,
Michelle Lange, SUBTA Editor

 

 
 

Announcements

 

 
NEW speakers! Sign up for SixPlus – LA, and learn from industry experts:

  • Matthew Arevalo, Co-Founder and Chief Experience Officer of Loot Crate
  • Robbie Kellman Baxter, Author of Membership Economy and Founder of Peninsula Strategies

Apply to attend HERE!

 
Growing your staff? This September, we’re adding a job board! Want us to feature your open positions? Send details to jamie@subta.com.

 

 
Video from SubSummit ’17

 

 

“We don’t actually look at them like customers. We wanted to create a business where our people, the people who purchase from us, are our friends. They’re our family.” — Bryan DeLuca, CEO of Foot Cardigan
Top Stories

 

 
Acquisitions are on the rise Acquisition has been a hot topic for a few subscription services, including Glossybox and Birchbox. READ MORE

The Vitamin Shoppe rolls out subscription services “Spark Auto Delivery” — a challenge to Amazon Elements — includes free shipping, samples and returns, as well as consultations with certified nutritionists. READ MORE

What’s driving the subscription boom? Direct response marketing approaches are fueling the rise and helping brands communicate with consumers. READ MORE

Eliminate friction, elevate the experience It’s crucial to win over customers with an impressively smooth, simple and roadblock-free buying process. Discover three ways to leverage user experience. READ MORE

 

 
Events

 

 

To Grow, Work Outside the Box

 

 
August 23: Switch gears from focusing on what goes inside your box to thinking outside the box! Leading subscription marketing author, Anne Janzer, shows the ropes for creating a lasting, sustainable business. REGISTER NOW

 

 
October 12: SUBTA announces SixPlus, a half-day workshop with top leaders and great innovators. Listen, share and address weak spots to strengthen your business. LEARN MORE

 

 

 
 

Partner Discounts

 

 
Yotpo helps online businesses acquire, convert, retain and understand customers. More than 200,000 businesses —including Staples, Hallmark and GoPro — use this leading user-generated content marketing platform.

Enjoy 10% off all of Yotpo’s yearly plans HERE

 

 
Think About

 

 

“Luxury is a necessity that begins
where necessity ends.”
– Coco Chanel

 

 
Once upon a time, luxury was largely defined by how much something cost and the implication that it was of higher quality. However, with improved design, manufacturing and supply chain efficiencies, that equation began to change.  Additionally, people started switching out “things” for experiences.
Irma Zandl, a noted futurist, shares her approaches for how we might think about luxury.

  • Scarcity and rarity vs. commodity. This is key to luxury and makes an experience or product worth the splurge.
  • Personal and specific. People want to feel special. Companies that provide exceptionally warm, personal and welcoming experiences every time are the epitome of luxury.
  • Freedom. This is an often overlooked, but very important, aspect of luxury. Time, access, and choice are hallmarks of freedom.

And what about quiet? According to Eater, “quiet has become a luxury amenity – particularly sought out by the rich”. For many, subscription boxes are a luxury purchase decision. How can you further solidify that your box is worthy of their wallet and attention? READ MORE

 

 

Happy to help.

Email: letstalk@subta.com
Phone: +1-844-333-3603