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The Front Porch: Second Edition

August 10, 2017

New events + Times, Wells Fargo and Saks launch new subscription concepts!


Hello, and welcome back! In this second edition of The Front Porch, you’ll find the latest articles, discounts and new events we hope you’ll share with your team. Key takeaways include:

  • Hear from John Fetto, Senior Analyst at Hitwise (and just quoted in Forbes this morning), during our Power Hour on Aug. 16. He’s releasing updated numbers you won’t want to miss!
  • 5-8% off sound good? Check out Asendia’s offer.
  • 5 steps to future proof your business model

Not a SUBTA member yet? No worries! We’re happy to offer all content free of charge until the end of August. Keep the good stuff coming, join our community! LEARN MORE

Have a question you’d love answered? I’ll pick a couple of the best and feature in upcoming newsletters…just send to Nothing is off limits!

Michelle Lange, SUBTA Editor


“If you’re launching any business, whether it’s one crate or a million crates, be an expert of the people that supply you. Don’t be an expert of just selling a subscription.”

— David Morris, Senior VP of Brand & Operations, Loot Crate

Videos from SubSummit ’17.

Top Stories

Data on magazine readers powers new subscription box Time Publishing is wholeheartedly embracing the membership model with PetHero and offering perks like 25% off vet bills to go ‘beyond the traditional box’ experience. READ MORE

Forbes presents data from SubSummit speaker, John Fetto “To get a consumer excited, you have to offer something they’re not expecting and subscriptions are an ideal instrument for surprise.” Great article in Forbes today sharing data from John Fetto, top rated speaker at this year’s Summit. READ MORE

Wells Fargo announces new subscription-tracking tool Starting in 2018, the Wells Fargo mobile banking app will feature a tool to help users manage recurring payments to subscription services. READ MORE 

Saks Fifth Avenue joins the party! The luxury department store is updating its ‘free gift with purchase’ concept to a subscription-like business model. Customers will now receive boxed beauty samples as part of the upgraded loyalty program. READ MORE 

Celeb in the biz Jenni Farley, better known as J-Woww from MTV’s The Jersey Shore, launched her bi-monthly subscription box for unconventional millennial moms. READ MORE 


Power Hour

August 16: Over 8 million panelists can’t be wrong! Senior Analyst at Hitwise, John Fetto, helps track panelists, 3 million mobile devices and America’s 5.7 million subscription shoppers to determine the latest consumer intention trends and traffic sources. Find out what he’s discovered next week!  REGISTER NOW 

To Grow, Work Outside the Box

August 23: Switch gears from focusing on what goes inside your box to thinking outside the box! Leading subscription marketing author, Anne Janzer, shows the ropes for creating a lasting, sustainable business. REGISTER NOW

October 12: SUBTA announces SixPlus, a half-day workshop with top leaders and great innovators. Listen, share and address weak spots to strengthen your business. LEARN MORE

Partner Discounts

Asendia USA is offering a 5-8% discount off its Fully-Tracked Goods program to all SUBTA partners! Learn more about this door-to-door international delivery program HERE

Think About

Will your current business model survive the future?

“Customers are now more demanding and expect better experiences from products and services. In this brave new world, only future facing companies will survive in the long term. As Jeff Bezos stated, it is always day one!”

Becoming a successful company is easier said than done. The key to persevering and thriving in a competitive market isn’t resting on its laurels, but rather, implementing innovative strategies that will launch you to the top.

Take a moment to think about it. Does your business model consist of:

  • an innovation thesis
  • an innovation framework
  • incremental investments
  • ambidextrous leadership
  • less hierarchy

Incorporating these components into your business model will only help your company evolve and prepare you for changes and obstacles that might lie ahead.

Discover the secrets to building a sustainable, future-proof business HERE.

Happy to help.

Phone: +1-844-333-3603